What's Actually in the Bottle: The Case for Radical Transparency in Craft Vodka
American craft vodka marketing has become extraordinarily sophisticated at communicating aspiration while revealing remarkably little about what actually goes into the bottle. From undisclosed mash bills to vague filtration claims, the information gap between producer and consumer remains wide—and largely by design. This examination challenges both producers and buyers to raise the standard of disclosure and ask harder questions about what genuinely distinguishes one craft spirit from another.